Your US launch, start to finish, led by someone already on the ground.
I help established brands from Australia, New Zealand and Canada build their US business end to end: setting up your US entity, protecting your trademarks, moving and fulfilling your product, and opening the sales channels that make it grow.
The US is the biggest opportunity you'll pursue, and the easiest place to lose a year.
You don't have to learn it the hard way. I know the right steps, in the right order, so you can launch with confidence and peace of mind.
It's half a world away
Running a US launch from Sydney or Auckland means late-night calls and partners you can't easily visit. You need someone here.
The rules are different
US regulatory requirements, labeling and import setup: small misses cause expensive delays at the border.
Distribution decides everything
Retail, Amazon, brokers, distributors: the right channel and the right pricing structure make or break your margin.
Every step of your US launch, coordinated by one person.
I lead the work myself and bring in the right US specialists where needed, working hand in hand with your team back home so nothing falls between the cracks.
US entity setup
Forming your US company, banking and payment setup, coordinated with US legal and accounting specialists.
Trademarks and compliance
Protecting your brand in the US and meeting labeling and regulatory requirements before your product ships.
Logistics and operations
Freight, customs and import setup, choosing the right 3PL warehouse, or building your own US warehouse and operations when you're ready to bring it in-house.
E-commerce and fulfillment
Amazon, your own direct-to-consumer store and other marketplaces, plus choosing and managing the right US fulfillment partner.
Sales channels
Opening wholesale and retail through the right distributors and brokers, with pricing that protects your margin.
Ongoing growth
Once you're selling: account management, performance reviews and expansion into new channels.
Three stages. Start small, go as far as you need.
US Readiness Assessment
A clear go or no-go before you spend real money: market fit, competitors, US pricing, regulatory and labeling needs, and a 90-day launch plan.
US Launch
Hands-on, end to end: US entity and trademarks, logistics and import, fulfillment, e-commerce setup, and your first sales channels.
Growth Advisory
Once you're selling: ongoing account management, sales reviews and expansion into new channels.
Brands I've helped grow
Hi, I'm Gray.
I've spent more than 15 years building consumer brands in the US. My strengths are e-commerce and operations: launching on Amazon and direct-to-consumer, running cross-border supply chains, and setting up fulfillment, whether that means finding the right 3PL or helping a company establish its own US warehouse and operations team.
For everything else your launch needs, from your US entity to trademarks to retail distribution, I coordinate each step with your team at home and the right US specialists, so you have one point of contact from start to finish.
When you work with Orion Growth, you work with me directly, with no hand-offs to junior staff. You get exactly the level of support you need, from a fractional executive leading your US business to a helping hand on a single project.
Based in Richmond, Virginia.
Thinking about the US? Let's see if you're ready.
Book a free 30-minute call, or just message me on WhatsApp. Call times show in your own time zone, including mornings in Sydney and Auckland.
gray@oriongrow.com · +1 804 615 3914 (call or WhatsApp)